fractional business services

Marketing

Some agencies dive right into tactics, at Shine Management, we start with understanding your business and goals. Then we help define the optimal customer segments that need what you have to offer. We get to know what matters most to your customers and create messaging that will compel them to your business. 

Your strategic roadmap will be tailored to your industry, audience, and budget. It will spell out the steps needed to reach your goal, including extensive testing and reporting along the way. Based on trends and ROI for each campaign, we will make data-driven recommendations to scale up tactics that give your business the best bang for your buck. 

You will be partnered with a seasoned and versatile team of marketing experts. We pride ourselves in being approachable and easy to work with. We look forward to meeting you and learning about your business! 

1. Understand your goals

Goals that define your growth plan

2. Define Your Audience

Targeting customers who need what you are offering

3. Develop Messaging Strategy

Language that addresses what matters to your customer base

4. Create a results-driven Plan

The right message on the right platforms

5. Measure and Learn

Test tactics, measure ROI, & refine

6. Optimize and Scale

Expands campaigns that drive sales

Fractional CMO services

Strategic Advisory services

Customer segmentation & modeling

brand development

creative services

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